Angi
2022-2023
Angi is an American home services website owned by Angi Inc. The service can be utilized as database of reviews for local services.
I worked closely with our Strategic Account Coordinators at Gummicube to analyze and produce a new set of digital graphics as the first optimization test in a plan to increase the client's visibility and conversions on the App Store and Google Play Store.
Scope of Work: ASO Creative Services
Base assets are the property of Angi Inc., a subsidiary of IAC Inc.
This was the starting point for the screenshots.
After 3-4 rounds of iterative testing, we created a new set of screenshots that positively impacted conversions while creating screenshots that were more dynamic and emphasizing the vast catalog of content available in the app.
A close-up view of the new screenshots